Proof of Work

CAMPAIGN HIGHLIGHTS

I design influencer and UGC campaigns around how TikTok and short-form platforms actually distribute content. My work focuses on turning creator marketing into a scalable organic acquisition channel, not brand awareness experiments.

Worked with 25+ brands, companies, product accounts and 100+ creators across social media campaigns.

5M+ Weekly organic views across viral campaigns

50% CPM improvement achieved through creator and content optimization

40M+ Monthly organic views for influencer campaigns

142% Follower growth on brand social accounts within 6 months

The Strategy

HOW CAMPAIGNS ARE BUILT

Creator Selection

Creators are selected based on engagement rate, watch time, and audience behavior, not follower count.

Brief Development

Concepts are built around short-form formats already proven to perform on TikTok, Reels, and Shorts.

Optimization

Performance is reviewed weekly. Underperforming content is removed and winning formats are scaled immediately.

Viral Campaigns

Role: End-to-end influencer and organic growth management

Growth: 100,000+ Followers

Timeframe: 6 Months

Role: End-to-end influencer campaign strategy and execution

Growth: 60,000+ Followers

Strategy: Organic UGC

Role: Creative direction and organic content output lead

Growth: 50,000+ Followers

Focus: B2B Reach

Metrics shown represent only publicly shareable projects with public data.

Platform Experience

My approach is shaped by direct experience working with global brands and building their social media systems. All campaigns are built on data and exclusive platform knowledge, not only trends or guesswork.

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